HBO: Custom Luggage Tags
Client / HBO
Project / Righteous Gemstones Promo
Services / Live Lettering
There’s nothing better than interacting with VIP guests while customizing freebies for them at a glam Hollywood premiere! Partnering with calligraphers Angelique Ink, Red Letter Day and experiential and event marketing planner, Bespoke Boheme, The Righteous Gemstones premiere on the Paramount Studios lot was nothing short of a show-stopper.
Guests were gifted branded luggage tags with their names hand lettered. The ink used was custom-mixed to match reference images from the show – this ridiculous airplane, to be exact. Catch a glimpse of the live lettering here.
Customizing luxury gifts at promotional events is a fun way to connect with your audience. Clients love recording the lettering process and share the final product on their social media channels.